Private Eye To Launch New Glossy Celebrity Edition
Friday, October 13th, 2006
Private Eye is to launch a new, full colour, celebrity edition from this month. Said editor, Ian Hislop, ‘this is our attempt to break out of the narrow market segment we’ve been occupying since the magazine was first created back in 1961. We hope that by mixing our satire with more worthwhile features about fashion, lifestyle, and the lives of the rich and famous, we’ll be appealing to a broader audience.’
Fans of the old magazine have been reassured that the new Private Eye Glossy will not be replacing their usual fortnightly publication. ‘We’ve no plans on phasing out the plain Private Eye,’ Hislop assured his readers. ‘In fact, we see the two publications complimenting each other. The only significant change we’re introducing is to make Colemanballs exclusive to the glossy edition, and to replace it in the Eye with a regular fashion column written by Jade Goody’s mother. We think this is an exciting time for Private Eye and our readers.’
At a time when the publishing sector is being squeezed by content delivered over the internet, magazines are looking for new ways to appeal to the shrinking market. Only this month, Viz announced that it is currently in merger talks with Hello Magazine.


























